BUSINESS LOCATION
The Lock Group is headquarters are located in Hong Kong and has representative offices in Sydney as well as Dubai. Hong Kong is used by many global organisations as a financial centre as a result of favourable international business laws. Many of The Lock Group's projects are based in Asia and Hong Kong is the ideal operating hub to the rest of the world. ADVANTAGES & DISADVANTAGES From a business perspective there are many advantages relating to corporate law, Hong Kong also has favourable tax laws which means businesses nor people don’t get taxed as much when operating or living in this city. Hong Kong is also a gate way to China and the rest of Asia, this benefits The Lock Group due to the fact that they deal with Asian based companies on a day to day basis. Another advantage of being located in Chin is that this is where the real growth in fashion related markets at the moment, more so than in Australia, this effects the amount of business The Lock Group receives due to the fact that they are renowned in the Fashion industry. |
There are not many disadvantages of the location of The Lock Group due to the head consultant and CEO of the business being free to travel the globe to assist and consult to whomever he wants. For example, The Lock Group has consulted to companies and individuals all over including: Sydney, Melbourne, Singapore and all over Asia, New York, Germany, Dubai, Doha, Lakme, India and numerous other countries and cities. Due to this exposure all over the globe, the main location and headquarters of the company is no issue. The only disadvantage of being located in Hong Kong is that there aren’t many local clients although this is no real issue due to no lack in business and other opportunities Hong Kong can provide.
COMPETITION
The Lock Group competes with a range of fashion event and marketing service based companies located in Hong Kong and elsewhere in the world. It competes with major consulting companies such as the main company IMG fashion who consult to fashion weeks and events all over the world, this is the company which Simon Lock the CEO used to work for until he decided to start his own consultancy. Other major global competitors include The Boston Consultants and Bain & Co. consultant agency. The competition of these companies is rather significant due to the fight for major jobs although
The Lock Group, in some cases, has a completive advantage based on its international experience and good will.
COMPETITION
The Lock Group competes with a range of fashion event and marketing service based companies located in Hong Kong and elsewhere in the world. It competes with major consulting companies such as the main company IMG fashion who consult to fashion weeks and events all over the world, this is the company which Simon Lock the CEO used to work for until he decided to start his own consultancy. Other major global competitors include The Boston Consultants and Bain & Co. consultant agency. The competition of these companies is rather significant due to the fight for major jobs although
The Lock Group, in some cases, has a completive advantage based on its international experience and good will.